Importance of Fashion Communication in the Fashion Industry

Fashion communication is one of the newest avenues in the fashion industry. The subject teaches students communication skills in the industry. It covers verbal, written, and audiovisual communication practices. In simple terms, fashion communication is all about communicating or speaking through fashion.
In this post, we will learn all about it.

What is Fashion Communication?

Fashion communication is considered as one of the pillars of the fashion industry. Its study covers various areas such as fashion journalism, visual merchandising, photography, public relations, and styling. The concepts of self-expression and identity are also explored in this subject. Many students who learn fashion communication move ahead to become fashion journalists.

Importance of Fashion Communication in the Industry

Fashion communication is extremely important because fashion brands need to reach out to customers. So, the communication strategies for it. This is where someone with fashion communication skills is needed. For better communication, a professional will design portfolios, develop communication strategies, perform graphic designing and exhibit designing.

The fashion communication field also covers other aspects such as event design, typography, and fashion illustration. Even retail space designing, which is creating a comfortable, creative and appealing space for customers to try out clothes, is a crucial part of fashion communication.

Scope of Fashion Communication

A good understanding of fashion communication will enable you to follow a human-centred approach to solve industry problems. You will have a thorough knowledge of art direction, product design, and multimedia design. Thus, you will have plenty of career opportunities such as –

• Fashion designer
• Fashion journalist
• Art director
• Design assistant
• Fashion photographer
• Fashion stylist
• Retail space designer
• Event manager
• Fashion Marketing Manager
• Fashion Advertiser
• Fashion blogger

The top recruiters in this field include –

• Vogue
• Marks & Spencer
• Pantaloons
• Lifestyle
• Benetton
• Ogilvy & Mather
• Tommy Hilfiger
• MTV
• Femina
• Times of India
• Lopez Designs

How to Build a Career in Fashion Communication?

To develop a career in fashion communication, you need to complete your 10+2 in any discipline from a recognized board. You can pursue a Bachelor’s degree in the subject. Or, you can pursue it at the Masters and Doctoral levels.
The average salary of a candidate with a bachelor’s in fashion communications is between INR 30,000 to INR 1,50,000 per month.

Conclusion

Fashion communication is important for creating a unique brand identity. It helps brands to gather maximum visibility and attract more customers. So, if you want to explore a new and lucrative avenue in the fashion industry, you can choose fashion communication.